Effective. Non drying and leaves hands soft. Suitable for children. 70% alcohol which we need these days. This really is amazing. Not only doesn't it dry your hands out, it makes them look better. I get messages at 2 am from people telling me they love this hand sanitiser. If you don't love it, I will refund your money. I have to sell these as a four pack as Australia posts charges are quite high. So they are $10 for a large 250 ml size with a pump, so 4 will be $40.00. They smell divine too.